Thursday, July 29, 2010

Celebrities Like Serena Williams Bring Credibility

Serena Williams posted on a recent Twitter that she takes the Usana vitamins, "the only vitamins that the WTA will let us take!"

Who is Serena and why are testimonials important for companies like Usana?

An Athlete, an Icon

Serena Williams embodies style, power, beauty and courage. Like numerous A-list celebrities, Serena is recognized by the mere mention of her first name. Only 28, Serena has overcome insurmountable odds to win a total of 23 career Grand Slams which include 11 singles titles, 2 mixed doubles and 10 in women’s double in order to become one the game's greatest all-time players. Her remarkable tennis skills have skyrocketed her to fame, but only her unique charm and drive could explain her successful endeavors outside of tennis in film, television, fashion and philanthropy. Serena has high hopes for the 2010 season after her dominating performance in the most recent Australian Open. Her tennis ability combined with her off -court activity makes her one of the most recognizable names and faces in the world - an icon. 

People do care about what products celebrities, their friends and co-workers choose.  

.  For competitive athletes, it's important to know that there is a million dollar guaranteed that there are no banned substances in any of the Usana products.

.  The key nutritionals are listed in the prestigious doctor's reference guides in the U.S. and Canada, being pharmaceutical grade and guaranteed for potency and purity.

Usana blogs contain stories on a regular basis about world class athletes and Hollywood personalities who love the Rev3 energy drink, or the Health Pack, or the Sensé self preserving skin and body care products.  Why?  These people are all very particular about the products they use.  They want the best, to get the best performance from their bodies.  If they want the best, shouldn't we too?

 Referrals are important for business growth.  Whether it's a celebrity or a best friend, people often choose a product or service on the advice of someone they trust and admire.   When you give great service and have excellent products, the word spreads.

Use the testimonials when speaking with others.  In the case of Usana, there are Accolades sheets available online at the Associate site, that you can download or send to your contacts, concerning athletes, stars and authors who are committed to the Usana program.  There are also excellent short videos to send out.  Use them regularly.

At the corporate site: check under "The Usana Difference" and then "Athletes" to download or send out the list of sponsored athletes on the Usana products.  It includes athletes from a wide variety of sports and includes a short testimony from each one.

Usana is a stellar company.  Spread the word with testimonials from top athletes and celebrities.

Deanna Waters,  Fortune 100 and Million Dollar Club Member
204-237-8250  I'd love to hear from you!

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